Kellogg's and ninteNdo labo make DIY CEREAL BOXES FOR MAKER CULTURE ENTHUSIASTS
We proposed a Kellogg's marketing campaign aimed at the maker culture. Our idea was to collaborate with Nintendo Labo, a DIY extension to Nintendo Switch, to create a special edition of Kellogg's breakfast cereals that would excite both kids and adults. The cereal boxes we designed target the maker culture and can be transformed into fun creations that everyone can enjoy through play.
"Collabo" concept packaging and teaser animation for Kellogg's
Case Study Board
