​​​​​​​Mcdonald's makes coffee a top priority
For the launch of McCafé's new espresso line, we played on the common insight that nothing comes before coffee in the morning—absolutely nothing. ☝🏼 
"Personal Trainer" for McCafe

"Personal Trainer" for McCafe

"Play-by-Play" for McCafe

"Umbrella" for McCafe

"Sale" for McCafe

OLVs for McCafe

"First Things First" print concept for McCafe

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