MCDONALD'S SPREADS JOY WITH A 'SHAMBOW'
FOR ST. PATRICK'S DAY
FOR ST. PATRICK'S DAY
To spread the joy of the iconic Shamrock Shake and get people excited about its release,
we encouraged our fans to follow a delightful minty rainbow. They soon discovered the happiness
that comes with a cup of Shamrock Shake.
we encouraged our fans to follow a delightful minty rainbow. They soon discovered the happiness
that comes with a cup of Shamrock Shake.
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Shambow case study film