PROFILE
Creative Director working at the intersection of storytelling, brand, and generative AI. I’ve led campaigns for global brands at agencies including Goodby Silverstein, Jung von Matt, Leo Burnett, and TMA. Through my studio Superflai, I explore how AI is changing the creative process by directing cinematic AI brand films and building new workflows that combine human taste with generative tools.
Selected AI Film Experiments
Grok Kaiju – AI-generated comedic brand film prototype
The Right Kind of Blue – cinematic AI music video experiment
Red Bull Wings – brand activation concept using AI storytelling to amplify a real-world experience.
The Right Kind of Blue – cinematic AI music video experiment
Red Bull Wings – brand activation concept using AI storytelling to amplify a real-world experience.
EXPERIENCE
Superflai
Founder/ Creative Director | February 2026 – Present
Founder/ Creative Director | February 2026 – Present
• Founded an AI-driven creative studio exploring how generative tools are reshaping brand storytelling.
• Built end-to-end creative pipelines combining concept development, AI image generation, video generation, editing, sound design, and music direction.
• Directed and produced multiple AI-generated brand film prototypes using Midjourney, Kling, and Veo, exploring how generative tools can accelerate concept development and cinematic storytelling.
• Design AI-assisted creative pipelines that accelerate concept development, visual prototyping, and brand storytelling.
The Marketing Arm
Associate Creative Director | Chicago | February 2019 – Present
Associate Creative Director | Chicago | February 2019 – Present
• Led the creative development of fully integrated 360° campaigns for State Farm, spanning broadcast, digital, social, and experiential, with athlete partnerships and award-caliber execution.
• Created two of State Farm’s most successful social activations: a Twitter post with 48% engagement featured in a Twitter case study, and a Snapchat Lens that broke platform benchmarks with 3× the average engagement time and featured as a Snapchat case study.
• Launched Morgan Stanley’s “Breaking Boundaries” campaign, advancing gender equity through storytelling, partnerships, and real-world DEI narratives.
• Rebranded Leslie’s Pools with a comprehensive new design system, a distinctive brand character (“The Pool Gal”), and national TV creative, showcasing strong art direction and integrated campaign leadership.
We Are Unlimited
Associate Creative Director | Chicago | October 2016 – November 2018
•Led the McDonald’s Happy Meal business, developing broadcast and in-restaurant campaigns.
•Built social and digital creative across emerging platforms.
•Helped maintain the Happy Meal account when McDonald’s transitioned agencies.
Cossette
Senior Art Director | Chicago | July 2014 – July 2015
•Helped create McDonald’s Chicagoland Burger Build-Off, the brand’s first crowd-sourced burger competition in the U.S.
• Developed award-winning creative recognized across industry publications.
Freelance
Freelance Art Director | Global | November 2009 – July 2014
• Created award-winning work at top agencies, including Goodby Silverstein & Partners, contributing to national campaigns for major brands.
Jung Von Matt
Senior Art Director | Hamburg, Germany | Dec 2011 – Aug 2012
• Worked on global campaigns for brands like Mercedes and WWF, helping position Jung von Matt as a creative force across Europe.
Leo Burnett
Senior Art Director | Chicago | May 2008 – October 2009
Leo Burnett
Senior Art Director | Chicago | May 2008 – October 2009
• Created breakthrough work for Nintendo that earned widespread industry attention and landed on the cover of One: The Magazine.
• Contributed to integrated campaigns for Nintendo, Coca-Cola, and Silk Soymilk across TV, print, and digital.
Goodby Silverstein and Partners
Art Director | San Francisco | May 2003 – Nov 2007
•Created award-winning work for Specialized Bicycles, earning national recognition and multiple Kelly Award finalist honors.
•Featured multiple times in Creativity’s Ad of the Day for standout contributions to national campaigns.
•Mentored by Rich Silverstein, gaining hands-on experience from one of the industry’s most influential creative leaders
EDUCATION
Academy of Art University - San Francisco
Master of Fine Arts
Northeastern University - Boston
Bachelor of Science / Graphic Design
Master of Fine Arts
Northeastern University - Boston
Bachelor of Science / Graphic Design
SKILLS
Creative Leadership: Creative Direction,
Project Leadership, Mentorship.
Art & Design: Art Direction, Concept
Development, Visually Led Skill Set
Technology & AI: Generative AI
Filmmaking, AI Storytelling Systems
Creative Pipelines, AI Video Generation
(Veo, Kling, Seedance, Higgsfield), Image
Generation (Nano Pro, Midjourney),
AI Voice and Sound (ElevenLabs, Suno)
HONORS & AWARDS
Athletic Hall Of Fame Inductee (MA)
Clios
Kelly Award Finalist
One Show
ADDYs
One. A Magazine Cover
Adweek Featured Artist
CMYK Magazine
Graphis Design Annual
The Big Ad Gig Finalist
Creativity Pick of the Day
Adweek Ad of the Day
Drum Ad of the Day
Clios
Kelly Award Finalist
One Show
ADDYs
One. A Magazine Cover
Adweek Featured Artist
CMYK Magazine
Graphis Design Annual
The Big Ad Gig Finalist
Creativity Pick of the Day
Adweek Ad of the Day
Drum Ad of the Day
MENTORSHIP
The Academy of Art University
Advertising Instructor, San Francisco
Advertising Instructor, San Francisco
Northeastern University
Graphic Design Teaching Assistant
Boston
Graphic Design Teaching Assistant
Boston
CLIENTS
State Farm
McDonald’s
T-Mobile
Nintendo
Adobe
Hewlett Packard
Comcast
Saturn Automobiles
Advance Auto Parts
Doritos
Coca-Cola
Papa Murphy’s
Cracker Barrell
Kellogg’s
Silk Soymilk
Specialized Bicycles
Morgan Stanley
Leslie’s Pools
Elkay