McDonald's redefines the unexpected celebration for shamrock shakes
What happens when McDonald’s adds rich, indulgent chocolate to its famous mint flavor? The unexpected celebration is totally redefined. Teetering on the absurd, this campaign challenged us to maintain the tone we had developed and successfully execute it throughout.
"Astonishmint" for McDonald's Shamrock Shake
"Announcemint" for McDonald's Shamrock Shake
"Contentmint" for McDonald's Shamrock Shake
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