you can never be too specialized 
The work for Specialized Bicycles wasn't just about advertising bicycles; it was an opportunity to create remarkable advertising, just as remarkable as the product itself. 
Creativity Pick of The Day  🏆
Kelly Award Finalist  🏆

Puncture Resistant Tires for Specialized

"Body Geometry" for Specialized

Roubaix Tire for Specialized

Arc Optics for Specialized
COPY: Actual weight: The four pages in your left hand

Shifty Optics for Specialized

Deviant Helmets for Specialized

Enduro Bicycles for Specialized
Scratch-off insert. The dirtiest bike you'll ever get

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